By Raji Srinivasan, Leigh McAlister
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Extra resources for 2011 AMA Winter Educators’ Conference: Marketing Theory and Applications
This empirical study is the first one to explore these variables together as antecedents of self-perceived age on a sample of 316 older Japanese consumers. We thus aim to enhance understanding of the older consumer and fill an important gap in the literature. Method refusals in terms of gender and estimated age groups were not different from those retained in the final sample, there is no reason to believe that the final collected sample is not representative of the Japanese people aged 50 years and older frequenting the shopping area where the data were collected.
305). 000). 000) was explained. Planned comparisons only partially supported H2. 272). Beyond mean and median results, the distributions of both criteria within each classified difficulty level are quite dispersed. Empirical percents correct of questions classified as easy, moderate, or hard do not fall mutually exclusively into high, medium, and low ranges, respectively. Likewise, point-biserial correlations for the respective distributions of the three classified difficulty levels do not fall into mutually exclusive ranges.
To control for the fact that practitioner-reviewers may have a scientific background (Bartunek 2007), we categorize them into two groups: scholar-practitioners and pure (nonscientific) practitioners. Of the 188 articles submitted between 2007 and mid2009, 83 (44%) were reviewed by pure practitioners and 105 by scholar-practitioners. We examined the relationship between the practical relevance ratings of scholars and practitioners by using Pearson’s correlations coefficient. We found no significant correlation between the evaluation by scholars and that by pure practitioners.